Recruitment
Panellists are recruited through reputable partners and direct onboarding. Every prospect sees a plain-language explanation of what is collected, why, how long it is kept, and how to withdraw — before they opt in.
About
Privacy-first digital journey intelligence.
Deep Stream Data is built and operated by Deep Stream (Australia) Pty Ltd, an independent company focused on one thing: decoding the full digital journey behind real customer decisions. We combine a large, opt-in web-behaviour panel with an AI intelligence layer so enterprise teams see the whole journey — not just the fragments visible to any one tool. Every session we measure is captured with informed consent, under GDPR and CCPA, on software compatible with Google, Apple, and Mozilla app-store policies.
Our belief
Every major decision — which brand to buy, which service to switch, which competitor to trust — is the outcome of a weeks-long journey across dozens of digital touchpoints. Most of that journey is invisible to the tools companies rely on. The ones who see it win.
Deep Stream Data exists to make that journey visible, measurable, and actionable — for brands that need to understand real behaviour, not modelled traffic estimates or self-reported opinions. And to do it in a way that respects the people behind the data.
At a glance
- Independent company: Deep Stream (Australia) Pty Ltd
- Opt-in panel measured in tens of millions of consented users globally
- Passive measurement across desktop, mobile web, mobile app, and tablet
- GDPR & CCPA compliant · privacy-first by design
- Compatible with Google, Apple & Mozilla app-store policies
- Continuous web-log stream — months of longitudinal journey depth
Panel methodology
How the panel is built and maintained.
Consent
Opt-in is explicit, specific, and revocable. Panellists can pause tracking, leave the panel, or request data deletion at any time through the panel app, in line with GDPR and CCPA rights.
Coverage & tenure
The panel captures activity across desktop, mobile web, app, and tablet. Around 41% of panellists appear on a single day only; roughly 14% stay active for a month or more, providing the longitudinal depth required for full-journey reconstruction.
Weighting & representativeness
Observed behaviour is weighted against recognised demographic benchmarks (age, gender, region, household) to produce population-representative outputs across the markets a given instance covers.
Quality control
Sessions are screened for bots, VPN anomalies, and atypical activity. Panellist engagement is continuously monitored; inactive or low-quality panellists are retired.
Passive measurement
Measurement is passive at the device level — we record what the panellist actually does, not what they say they did. That's what removes recall bias and enables true journey reconstruction.
Privacy
Privacy-safe by design.
Consent-first
No behaviour is captured without explicit, informed consent at the point of panellist onboarding.
GDPR compliant
Our collection, storage, and processing practices are aligned to the General Data Protection Regulation, including data-subject rights to access, rectify, port, and erase.
CCPA compliant
We meet California Consumer Privacy Act obligations, including opt-out and deletion rights for US-resident panellists.
App-store policy aligned
Panel software is compatible with Google, Apple, and Mozilla app-store and platform policies — no covert collection, no policy-hostile techniques.
Anonymised
Panellist identifiers are pseudonymised. Reporting is aggregated; no individual is ever identified in client outputs.
No third-party cookies
Deep Stream Data is built to be cookie-independent. Our data works in a post-cookie internet.
Exclusion lists
Sensitive content categories (health specifics, protected financial detail, government services) are excluded from capture or redacted per policy.
Client contracts
Client usage of Deep Stream Data data is contractually bound to use-case restrictions, retention limits, and access controls.
Right to withdraw
Any panellist can exit the panel at any time. Their data is retired from future processing and, where contractually required, deleted from historical outputs.
Data ethics
Principles we don't compromise on.
- Consent is non-negotiable. No covert tracking. Ever.
- Panellists are partners, not products. Fair compensation, transparent practices, real control.
- Aggregation over identification. Outputs are about populations and cohorts — never about re-identifying individuals.
- Purpose-limited use. Data is used for the agreed commercial intelligence purposes, and nothing else.
- Auditability. We maintain internal audit trails of data flows and can evidence compliance on request.
- Platform alignment. Our software is engineered to stay compatible with Google, Apple, and Mozilla policies — the same rules that govern any reputable consumer app.
- Regulatory posture. GDPR, CCPA, and sectoral privacy requirements are treated as floor, not ceiling.
The company
Independent, focused, privately held.
Deep Stream Data is operated by Deep Stream (Australia) Pty Ltd. We are an independent company: we run the panel, we build the AI, and we own the customer relationship. We don't sell advertising, we don't resell raw data to third parties, and we aren't a division of a larger holding company.
That focus is the point. Digital journey intelligence is a specialist discipline — it asks more of data quality, privacy rigour, and AI craft than any dashboard tool can handle as a side project. Deep Stream Data is all we do.
Want to see it on your category?
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